Welcome to Groom

Choose your store

London's and Surrey's premium barbering experience — pick your shop to book or grab your new-customer offer.

Inside Groom Barbers
Since 2013

Haircuts have never felt so good

Groom is London's and Surrey's premium barbering experience, built on precision, consistency, and style. With locations in both Balham and Lingfield, we bring the same high standard of craftsmanship to every chair.

Whether you're looking for a sharp skin fade, a tailored beard trim, or a full grooming experience, Groom combines classic techniques with modern detail to deliver results that keep you looking your best.

★★★★★ Rated 4.8★ in Balham · 4.5★ in Lingfield

What our customers say

★★★★★

"The best place in SW for kids' hair cuts. Have been taking my boys since they turned 1 and they love it — so gentle and kind with them." — Jess

★★★★★

"Amazing service. Came in last week and was seen really quickly. The moment I got sat down I was offered something to drink. Emre was great." — Sammy A.

★★★★★

"Very attentive to everything. He gave me an incredible fade — genuinely incredible talent. Highly recommend." — mxnuel

The Groom Experience

More than a haircut

Precision cut and style at Groom

Precision Cut & Style

Unparalleled skill. Get the exact haircut you want with our expert barbers, led by Emre, our Master Barber with 10+ years of experience.

Monthly spa grooming at Groom

Your Monthly Spa

We don't just cut hair. Groom incorporates spa treatments to elevate your monthly cut from a chore to a treatment.

The Groom System in-house products

The Groom System

Maximise your visit. We use our own in-house products, trusted by our barbers to give your hair, face and beard the best grooming treatment it deserves.

Bonus — free consultation. Unsure what suits you? Our barbers give practical advice on styling and products so your hair looks its best every day, not just on cut day.

Find us

Two shops, one standard

Groom Balham

191A Balham High Road, London, SW12 9BE
2 minutes from Balham Station.
07300 852956

Mon–Thu9:00 – 19:00
Friday9:00 – 19:30
Saturday9:00 – 18:00
Sunday10:00 – 17:00
Visit Groom Balham →

Groom Lingfield

2 New Buildings, Newchapel Road,
Lingfield, RH7 6BA

Mon–Thu9:00 – 18:30
Friday9:00 – 19:30
Saturday8:30 – 17:30
Sunday10:00 – 16:00
Visit Groom Lingfield →
FAQ

Frequently asked questions

Do Groom Balham and Lingfield accept walk-ins?

Yes, both shops welcome walk-ins, but we recommend booking online to secure your preferred barber and time slot.

What services do you offer?

Men's haircuts, skin fades, beard trims, hot-towel shaves and men's grooming treatments. Both shops also offer spa-style grooming experiences.

Where are you located?

Balham: 191A Balham High Road, SW12 9BE, near Balham Underground.
Lingfield: 2 New Buildings, Newchapel Road, RH7 6BA, easily reached from East Surrey.

Can I book online?

Yes. Choose your shop above and book your haircut, fade or shave online in seconds.

What payment methods do you accept?

Cash, card and contactless, including Apple Pay and Google Pay.

Do you offer children's haircuts?

Yes, both shops provide children's haircuts alongside our men's grooming services.